Free Real Estate Leads in 2025: The Power of Google My Business for Realtors

1. Why Google My Business Matters for Realtors
When someone searches for “Realtor near me”, “flats for sale in Gurgaon”, or “property agent in Sector 57”, Google shows local business profiles before websites.
These listings get more visibility, more clicks, and more trust because people love connecting with local experts.

A well-optimised GMB profile helps you:

• Rank higher in local searches

• Build trust through reviews and photos

• Generate direct calls and inquiries

• Drive traffic to your website or WhatsApp

2. Set Up Your Profile the Right Way

If you haven’t claimed your profile yet, go to google.com/business and create your account.

Here’s how to make your listing stand out:

• Business Name: Use your brand name clearly, e.g., That Real Estate Girl – Realtor in Gurgaon

• Category: Choose “Real Estate Consultant,” “Property Dealer,” or “Realtor”

• Description: Add your services like buying, selling, rentals, coliving, Airbnb, or builder floors

• Service Areas: Add your target localities (e.g., Sector 43, 57, Golf Course Extension Road, etc.)

• Hours & Contact: Keep them accurate

• Website & WhatsApp Link: Add clear CTAs to connect instantly

3. Use Photos & Videos to Build Credibility

People trust visuals more than words.
Upload:

• Property photos (interiors, exteriors, surroundings)

• Client handover pictures

• Before/after setup of coliving or Airbnb spaces

• Short videos introducing yourself or showing available listings

These visuals build trust and keep your profile active in Google’s eyes.

4. Get Reviews — The Real Game-Changer

Nothing boosts local ranking like authentic Google reviews.
Ask happy clients to leave a few lines about their experience and mention the property name or area. Example:

“Urvashi helped me find a perfect 2BHK in Sector 43, Gurgaon. Smooth process and great communication!”

Respond to every review — good or bad — politely. This shows professionalism and boosts engagement.

5. Post Regular Updates

Just like social media, you can post updates on your Google Business Profile.
Post about:

• New listings

• Market trends

• Open houses

• Client success stories

These posts appear on your business panel and can drive instant calls and website visits.

6. Add Services & FAQs

Use the “Services” section to list all that you offer:

• Property Leasing

• Builder Floors for Sale

• Coliving Setup Consultation

• Airbnb Management

Also, add FAQs like “Do you charge brokerage?” or “Do you help with property documentation?” to help people get quick answers.

7. Track Your Insights

GMB gives valuable analytics showing:

• How many people found you on search/maps

• How many called or messaged you

• Which areas bring the most views

Use these insights to plan where to focus your marketing next.

8. Bonus Tip — Use WhatsApp & CTA Buttons Smartly

Add a “Message” button or WhatsApp link to make lead capture effortless.
When someone is searching on mobile, one tap should be enough to reach you.

FINAL THOUGHTS

You don’t always need paid ads to generate leads.
With consistency, reviews, and good visuals, your Google My Business profile can become your strongest local lead source — especially for realtors in markets like Gurgaon, Noida, or Delhi NCR.

Start optimising your profile today, and within a few weeks, you’ll notice more calls, messages, and website visits — all for free.